Noom Review: 3 Firsthand Perspectives (2024)

Key Takeaways
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Direct Answer • Key Takeaway

We Test and Review Fitness Products Based on an Independent, Multi-Point Methodology. If You Use Our Links to Purchase Something, We May Earn a Commission. Read Our Disclosures.

Frequently Asked Questions

Tested by Real People, Analyzed by Nutrition Professionals

Two People on the Ggr Team Have Used Noom, with One Person Still Actively Using It at the Time of Writing. in Addition to Performing Hands-on Testing, Our Team of Credentialed Nutrition Experts Researches Weight Loss Programs with Keen Eyes, Looking for Factors That Make a Program a Good One.

Product Highlights

Noom Is Built on the Psychology of Weight Loss. Instead of Specific Nutritional Guidance, You’ll Get Lessons That Are Designed to Help You Break Habits That May Be Contributing to Your Weight Gain.

A Quick Look at the Noom App

Noom Has Been Around Since 2008, but It Wasn’t Until a Few Year's Ago That It Started Becoming Very Popular. It’s Available on iOS and Android Devices.

Before You Subscribe

Related: Best Meal Delivery for Weight Loss

Is Noom Worth It?

Noom Plans Start at a Price of About $17 per Month, Billed Annually as $209. This Is the Best Value If You Think You’ll Stick with Noom for at Least a Year; the Monthly Price Increases as the Time Commitment Decreases. to Subscribe for Just One Month, You’ll Pay $70.

Great for:

To Understand How Exactly Noom Works, I Went Through the Entire Sign-up Process, Even Though I Don’t Have a Weight Loss Goal at This Time.

Not Recommended for:

To Understand How Exactly Noom Works, I Went Through the Entire Sign-up Process, Even Though I Don’t Have a Weight Loss Goal at This Time.

Noom Specs

To Understand How Exactly Noom Works, I Went Through the Entire Sign-up Process, Even Though I Don’t Have a Weight Loss Goal at This Time.

Getting Started with Noom

To Understand How Exactly Noom Works, I Went Through the Entire Sign-up Process, Even Though I Don’t Have a Weight Loss Goal at This Time.

Disordered Eating Awareness

One Thing I Really Appreciated About the Quiz Was That It Inquires About Potential Disordered Eating Habits. for Example, It Asks If You’d Love Your Body More If You Were to Achieve Your Goal Weight or the Same No Matter What. I Assume the Algorithm Takes These Things into Consideration When Building Your Plan and Selecting, for Example, the Daily Lessons That Are Available in the App.

Weight Loss Mapping

I Told Noom That I Wanted to Lose 20 Pounds and Answered All of the Questions as I Would Have Had That Really Been My Goal.

Plan Enhancements

The Questionnaire Will Also Ask You What Other Health-Related Things You’re Interested in Besides Losing Weight, Such as Healthy Aging, Stress Management, Improving Sleep, or Having More Energy.

Behavioral Profile

Part of Noom’s Psychology-Based Approach Is Providing Users with a Behavioral Profile. According to Your Quiz Answers, It’ll Tell You How It’s Going to Approach Your Plan.

Experience Using Noom

I Haven’t Used Noom for an Extended Period of Time to Reach Any Specific Goals—I Just Went Through the Setup Process and Questionnaire to Understand What It Was Like—So I’m Pivoting Here to Tell You Our Product Tester’s Experience.

The App Experience

Sarah Says the App Is Very User-Friendly and Isn’t Overwhelming Like Some Other Diet and Nutrition Apps.

The Calorie Density Approach

Noom Uses a Color-Coded Approach to Food Groups According to Caloric Density and Nutritional Density. There Are Orange Foods, Yellow Foods, and Green Foods. Previously, Noom Used a Red Foods Group, but It Seems That They’ve Changed It to Orange (I Assume That’s Due to the Negative Psychology of Associated Foods with the Color Red).

A Word on Color-Coding Food Groups

We Asked Registered Dietitian Destini Moody About Her Thoughts on Noom’s Calorie Density Approach Explained Above. This Approach Has Been the Subject of Much Contention and Controversy in the Wellness Industry, and I Have to Say, Destini’s Professional Opinion Doesn’t Surprise Me.

Calorie Counting and Food Tracking

Logging Food, Luckily, Is Easy. You Search for Foods Manually, Scan a Barcode, or Create a Food If It’s Not Already in the App.

Progress and Stat Tracking

Noom Plans Encourage Daily Weigh-Ins to Guarantee Success, but This May Not Be the Right Approach for Everyone. One of Our Team Members Who Tried Noom Ended up Quitting the App Largely for This Reason—the Weigh-Ins Were Too Triggering and Caused Negative Thought Patterns.

Personal Coaching

When You Sign up for Noom, You Have Access to a Personal Accountability Coach Who Texts Back and Forth with You in the App, Sarah Says.

Community

Noom Has a Pretty Robust Virtual Support Group Going On. “You Can Share Your Results of Basically Everything with Other Friends in the App, or Not, ” Sarah Says.

Pricing and Subscription Options

One Unique Thing About This App Is That Your Membership Term and the Price of Your Weight Loss Program Depend on How Much Weight You Want to Lose and How Quickly Noom Thinks You Can Do It.

Trial Period

You Can Try Noom for One Week If You Aren’t Sure About It. It’s Not Free, but It Can Cost as Little as $0.50. I Actually Love the Way Noom Set This Up. You Can Choose to Pay as Much as You Want for the Trial, from $0.50 to About $19.

Noom vs Weightwatchers

Weightwatchers

Customer Experience

There Are Many Complaints About Noom’s Auto-Renewal and Cancellation Policies. It Seems Easy Enough to Cancel, According to Noom’s Cancellation Guide. Depending on Where You Signed up (On the Website or via Google Play or the App Store), Take the Simple Steps to Cancel.

Customer Reviews

On Trustpilot, Noom Has an Average Rating of 4.1 out of 5 Stars from a Total of 63,005 Ratings. Not Bad!

Final Verdict of Our Noom Review

Our Product Testers Have Mixed Feelings About Noom. One Is Really Loving It; the Other Had to Stop Using the App Due to It Triggering Disordered Eating Habits and Negative Self-Image. I, as Someone Who Has Also Struggled with Those Things, Can Certainly See How Noom May Not Be the Right Fit for Individuals with a History of Disordered Eating.

Our Experts Who Contributed

Noom Is a Popular Weight Loss App That Uses Cognitive Behavioral Therapy Principles to Help People Establish Healthy Eating Patterns, Cultivate a Healthy Lifestyle, and Lose Weight.

Noom Full Rating

Noom Is a Popular Weight Loss App That Uses Cognitive Behavioral Therapy Principles to Help People Establish Healthy Eating Patterns, Cultivate a Healthy Lifestyle, and Lose Weight.

Noom Faqs

One Study on an Earlier Version of Noom (Published in 2016) in the Journal Scientific Reports Found Noom to Promote Successful Weight Loss in 78% of Users over a Median Period of 267 Days. Importantly, This Study Was Partially Funded by Noom. This Doesn’t Mean That the Results Are Invalid, but There Is a Conflict of Interest to Be Aware Of.

Does Noom Really Work?

One Study on an Earlier Version of Noom (Published in 2016) in the Journal Scientific Reports Found Noom to Promote Successful Weight Loss in 78% of Users over a Median Period of 267 Days. Importantly, This Study Was Partially Funded by Noom. This Doesn’t Mean That the Results Are Invalid, but There Is a Conflict of Interest to Be Aware Of.

How Much Does Noom Cost?

Noom Plans Start at About $17 per Month. Here’s What You Can Expect to Pay Based on Your Time Commitment:

Does Noom Have Custom Meal Plans?

Yes, Noom Does Offer Customized Meal Plans Within the App, but They Cost Extra.

What Is a Downside of Noom?

One Downside of Noom Is That the App Doesn’t Educate You as to Why Certain Foods Are Put into Certain Groups, Such as Red Meat Being Placed into the Orange Category (Foods You Want to Limit).

References

Amanda Is a Content Writer and Journalist with Extensive Experience in the Health, Fitness, Lifestyle, and Nutrition Niches. Before Joining Garage Gym Reviews, She Worked as an Independent Writer for Various Brands and Outlets. Her Work Has Appeared in National and Global Digital Publications, Including Health. Com and Shape. Com (Meredith Corporation), Cnet (Red Ventures, Formerly Viacomcbs), Livestrong (Leaf Group), Verywell Fit and the Balance (Dotdash), Slickdeals (Goldman Sachs/Hearst), Health Journal, and More. Now, Amanda Brings Her Expertise in Fitness to the Ggr Team by Testing Equipment and Writing Authentic, Honest Reviews on Everything You Might Need to Stock Your Home Gym.

Further Reading

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